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Higher Logic Blog

6 min read

Tags: Association Strategy, Member Engagement, Member Retention

Association Affinity Programs Fuel Growth and Member Value


In an episode of the Member Engagement Show, Lucas McCann shared tips for creating a successful affinity programs for your association.

Kelly Whelan
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Explaining email authentication - spf, dkim, and dmarc

7 min read

Tags: Marketing and Communications

SPF, DKIM, DMARC: The 3 Pillars of Email Authentication


Email authentication is built on SPF, DKIM, & DMARC. These technical, essential terms will help you master email authentication and maintain brand reputation.

Dean Canellos
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4 min read

Tags: Association Strategy, Member Retention, Renewals & Retention

5 Ways to Write Compelling Emails Your Lapsed Members Can’t Ignore


Win-back email campaigns are a powerful way to reconnect with former members. Write engaging messaging that gets them to renew.

Sarah Spinosa
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8 min read

Tags: Association Strategy, Member Engagement, Member Retention

Evaluating Your Member Benefits


Is your association struggling to maintain programs that members are indifferent about? How do you decide when it's time to retire or add member benefits?

Kelly Whelan
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4 min read

Tags: Professional Associations, Revenue Generation, Trade Associations

Unlocking the World of Non-Dues Revenue with Teri Carden


Learn tips from our recent podcast episode with Teri Carden of Non Dues-a-Palooza for how your association can bring in more revenue to support your mission.

Kelly Whelan
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6 min read

Tags: Association Strategy, Member Engagement, Member Retention, Professional Associations, Trade Associations

What We Learned from the 2023 Association Member Experience Survey


Learn what association members care about most in Higher Logic’s annual Association Member Experience Report.

Higher Logic
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4 min read

Tags: Association Strategy, Community Strategy, Marketing and Communications, Member Engagement

Uncover the SPARK that Inspires Your Organization at Super Forum 2024


Here’s a quick look at what to expect at Super Forum 2024 - April 10-12, 2024.

Alexis Johnson
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6 min read

Tags: Community Strategy

Online Communities vs. Forums vs. Knowledge Bases: What’s the Difference?


Knowing more about the functionality of online communities, forums, knowledge bases, social media groups, and listservs can help you make the best platform selection for your organization.

Kirstie Macfarlane
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6 min read

Tags: Marketing and Communications

How Informz Has Changed (and Using It to Transform Your Email Marketing) 


Informz (now Higher Logic Thrive Marketing Professional) has been the leader in email marketing for 20+ years. Learn how you can use it to automate and transform your marketing to engage members and prospective members.

Chris Weaver
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