Higher Logic Blog
8 min read
Tags: Member Acquisition, Member Engagement, Member Retention, Non-Dues Revenue
Micro-credentials, Certificates, and Certification: Addressing Missed Opportunities in Association Credentialing Programs
Credentials offer major value for your members, but they can be challenging to manage. Learn how to make your certification, certificate, and other credentialing programs easier for staff and a better experience members.
6 min read
Tags: Association Strategy, Member Engagement, Member Retention
Association Affinity Programs Fuel Growth and Member Value
In an episode of the Member Engagement Show, Lucas McCann shared tips for creating a successful affinity programs for your association.
4 min read
Tags: Association Strategy, Member Retention, Renewals & Retention
5 Ways to Write Compelling Emails Your Lapsed Members Can’t Ignore
Win-back email campaigns are a powerful way to reconnect with former members. Write engaging messaging that gets them to renew.
8 min read
Tags: Association Strategy, Member Engagement, Member Retention
Evaluating Your Member Benefits
Is your association struggling to maintain programs that members are indifferent about? How do you decide when it's time to retire or add member benefits?
6 min read
Tags: Association Strategy, Member Engagement, Member Retention, Professional Associations, Trade Associations
What We Learned from the 2023 Association Member Experience Survey
Learn what association members care about most in Higher Logic’s annual Association Member Experience Report.
13 min read
Tags: Community Strategy, Customer Retention, Member Retention
The Community Manager’s Guide to Understanding Community Analytics
If you want to grow your online community, develop a strategic approach to tracking your community’s analytics.
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