Skip to content

Elevate Your Email Campaigns: Data-Driven Insights for 2025

Unlock the Latest Email Marketing Benchmarks for Associations and Nonprofits!

During this webinar, we unveil insights from Higher Logic’s annual Association Email Benchmark Report, which is based on data from over 1,500 associations and over 2 billion emails sent. Discover key trends and actionable strategies to elevate your email marketing and boost member engagement. Explore…

      • Current Benchmarks: Understand the latest average open, click, and unsubscribe rates. 
      • Effective Content: Learn the ideal subject line and email copy length. 
      • Advanced Techniques: Explore the impact of automation, personalization, and segmentation. 
      • Best Practices: Gain insights on email data privacy, security, design, accessibility, and more!

Download the Slides

2024 Association Email Benchmark Report

This report collects data from over 1,500 associations and nonprofits and over 2 billion emails sent in 2024 to bring you the latest email benchmarks and insights to guide your strategy in 2025.

Download the Report

Blog: What Does iOS 18 Mean for Email Marketers?

Learn what iOS 18 means for your email marketing strategy and how email marketers can adapt to Apple Mail updates.

Read More

Blog: An Email Marketer’s Guide to Data Privacy Regulations

Data privacy regulations can impact best practices for email marketers. Learn how to align your marketing strategy with data privacy trends.

Read More

Blog: Double Opt-in vs. Single Opt-In for Email Marketing

Should you use double opt-in or single opt-in for your email list subscribers? Learn the pros and cons and decide what fits with your email marketing strategy.

Read More

Blog: 10 Ideas to Segment and Personalize Your Email Marketing

To truly harness the potential of email marketing, you need to go beyond generic blasts. Email personalization and segmentation can transform your campaigns, making them more relevant and engaging.

Read More

Member Engagement Made Easy

Higher Logic is the premier choice for associations looking to boost member engagement, with integrated tools built to help you manage your email marketing, community, learning, certification, and more.