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B2B Customer Communities

Using community, B2B companies can provide teams and customers with the knowledge and tools needed to be successful.

Improve Retention

Use community to engage your customers, grow loyalty and provide self-service resources that drive better outcomes.

Scale Customer Support

Reduce ticket volumes, deflect support requests, and increase efficiency with searchable answers in your community.

Grow Your Brand

Nurture customer relationships and increase brand awareness with the help of community-sourced advocates, content, and referrals.

Gather Product Feedback

Collect feedback on your roadmap, allow members to vote on features, and send it directly to your product management tool.

Key Features to Grow Your Business

Learn How TeamViewer Achieved a 75% Decrease in Time to Answer

TeamViewer lightened their support team’s heavy ticket load by migrating to Higher Logic Vanilla.

Results:

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B2B Community Success Stories

Community Spotlight

Smartsheet’s Community Increased Member Engagement & Cost Effectiveness

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Community Spotlight

Securing a Better Customer Experience for F-Secure with Community

F-Secure was in a position to reshape their investment into community – providing the customer with necessary wins across the...

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B2B Frequently Asked Questions

By providing your business customers with an online community platform, they’ll gain immediate access to product guides, help/support and customer service tools 24/7. Business customers have come to expect they’ll be able to self-serve and often enjoy helping other customers with questions and product support in forums. By providing an easy-to-use online platform for your business customers to interact with you and your customers, you’ll be able to build brand loyalty.

Higher Logic Vanilla supports integrations for B2B tech stacks, including CRM systems, marketing automation platforms, customer success tools, and support/ticketing software. This lets you share community insights with solutions like Salesforce, HubSpot, Marketo, Zendesk, ChurnZero, and more.

A customer portal typically provides one-way access to account information and support resources, while a B2B community offers ongoing peer-to-peer engagement, knowledge sharing, and collaboration opportunities.

Launching and managing an online community with a lean team isn’t hard. Higher Logic Vanilla offers no-code setup, intuitive tools, and automation features that make it easy to build, customize, and scale your B2B community without heavy resources.

Yes! Higher Logic Vanilla helps B2B companies improve customer retention. Online communities are proven resources for encouraging customer engagement, thereby increasing loyalty with you. Learn more about how Higher Logic Vanilla improves customer retention.

By providing an online community, B2B companies can easily adapt to the specific and varied requirements of their business customers. As products and services change and businesses evolve, an online community with Higher Logic Vanilla becomes the perfect solution for gathering product feedback, supporting customer service needs and resolving business customer issues.

B2B communities support partner enablement and product training by providing a central hub for self-service resources, peer-to-peer support, and helpful guides. Communities make it easy for partners to access training materials and collaborate to drive success.

Let Higher Logic help you and your customers succeed.

Learn more about our features and why you should choose us.