Inaugural Report Recognizes Higher Logic for Feature Set, Product Organization and Customer Base; Reflects Growing Importance of Communities for Managing Customer Relationships
Washington, D.C. — September 20, 2016 — Higher Logic today announced it has been named a Leader in the inaugural IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment (#US41686916, Sept. 2016). Organizations increasingly see online communities as an essential way to engage and collaborate with customers and members. In assessing online community vendors, the IDC report recommended buyers look for sophisticated platform analytics, some automation of community manager tasks, the ability to deliver a user experience consistent across an organization’s online presence and a direct connection to customer data. According to the report, “Higher Logic's attention and focus on easing the community manager’s life come through in the company’s feature set, product organization, and customer base.”
“I believe that being named a Leader in the IDC MarketScape: Worldwide Online Communities vendor assessment is a direct result of our relentless focus on the most practical needs of online community users and administrators, which always translates into a more positive image of the host organization,” said Higher Logic CEO Rob Wenger. “Our innovative features have kept us ahead of the technology curve, and our ease of use ensures we remain popular with users. This inaugural IDC report is a clear indication of the value and traction of online communities, and Higher Logic is committed to remaining the technology and value leader in the years ahead.”
In discussing the Higher Logic solution, the IDC report stated, “Higher Logic has found resonance among customers that are member-based as an entity and, with its focus on proving ROI outcomes and integration, is attracting customers in larger organizations.” The report also stated, “The abilities to manage the paywall and control and expose content based on membership levels, help a community manager through automation rules, and use groups and reporting and analytics give the company strong marks for usability and providing the needed capabilities to community managers. Its integrations, wide range of mobility options, and email support provide a flexible platform that is focused on user adoption and engagement.”
“IDC's 2016 Workforce Transformation Survey shows that building relationships with customers will be the most important business priority over the next 12 months,” said Vanessa Thompson, research vice president, Communities and Collaboration in the IDC MarketScape press release on the worldwide online communities market. “Communities are a critical part of managing and maintaining these relationships and the rise in importance of relationships underscores the growing maturity and depth of online communities solutions.”
Higher Logic enables organizations of all sizes to create secure, private online communities that increase the value and relevance of the organization to members and customers. A Higher Logic-powered community drives collaboration and engagement among members by giving them the ability to share information, experience and best practices, while providing the organization with a powerful vehicle for distributing information to members and collecting information about their activities.
About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
About Higher Logic
Higher Logic is an industry leader in cloud-based community platforms. Organizations worldwide use Higher Logic to bring people all together, by giving their community a home where they can interact, share ideas, answer questions and stay connected. Learn more at www.higherlogic.com.