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Higher Logic Blog

Tags: B2B, B2C, Community, Community Strategy

How to Make the Business Case for an Online Community


Use this guide to help you make a convincing business case for investing in an online community, with tips, examples, and stats you can borrow.

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Tags: B2B, B2C, Community Strategy

How to Measure the ROI of Community Engagement: A Guide


Learn how to measure and prove the ROI of your online community with metrics and tips to connect your community's impact to business outcomes

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Tags: B2B, B2C, Community Strategy, User Groups

How to Conduct Community Member Research Interviews


Want to truly understand your community? Master the art of member research interviews to uncover insights, gather meaningful feedback, and build a stronger, more connected online community.

Carrie Melissa Jones
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Online Community Gamification - Trophy with You Win

Tags: Advocacy and Engagement, B2B, B2C, Community Strategy

How to Use Gamification in Online Communities (Without Overcomplicating It)


Discover how to implement online community gamification that feels natural and meaningful. Tips to avoid overcomplicating your strategy.

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Eric Stieg, Power of Connection

Tags: Advocacy and Engagement, B2B, B2C, Community Strategy

Why Engagement—Not Revenue—Is the Most Important KPI for Your Community with Eric Stieg


Executives default to revenue as the top community KPI. But they’re missing the bigger picture. Anaplan’s Eric Stieg breaks down why engagement is the real foundation for growth and how to shift the conversation with leadership.

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Nicole Saunders

Tags: B2B, B2C, Community Strategy

Your Community Is Bursting with Intent Signals—Here’s How AI Connects the Dots


Community managers spot opportunities every day—future advocates, cross-sell signals, renewal risks. But too often, these insights get lost. In "Power of Connection," Nicole Saunders joins Paul Schneider to discuss how AI is helping communities bridge the gap between engagement and business impact.

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Nicole Saunders

Tags: AI, B2B, B2C, Community Strategy

Your Community Is Bursting with Intent Signals—Here’s How AI Connects the Dots


Community managers spot opportunities every day—future advocates, cross-sell signals, renewal risks. But too often, these insights get lost. In "Power of Connection," Nicole Saunders joins Paul Schneider to discuss how AI is helping communities bridge the gap between engagement and business impact.

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Tags: AI, B2B, B2C, Community Strategy

From Support to Strategy: How AI Is Pushing Online Communities to Evolve Into Industry Knowledge Hubs


In “Power of Connection,” Nicole Saunders reveals how AI is helping online communities evolve from troubleshooting forums to strategic hubs that shape industry conversations and drive customer decisions.

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Tags: Advocacy and Engagement, B2B, B2C, Community Strategy

The Case for Merging Community and Customer Marketing with Nicole Saunders


Community and customer marketing often operate in silos, but Nicole Saunders of Coupa is uniting these teams for greater impact. In “Power of Connection,” she shares strategies for breaking down silos, aligning goals, and turning missed opportunities into loyalty-driving wins.

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