Higher Logic Blog
Tags: B2B, B2C, Community, Community Strategy
How to Make the Business Case for an Online Community
Use this guide to help you make a convincing business case for investing in an online community, with tips, examples, and stats you can borrow.
Tags: B2B, B2C, Community Strategy
How to Measure the ROI of Community Engagement: A Guide
Learn how to measure and prove the ROI of your online community with metrics and tips to connect your community's impact to business outcomes
Tags: B2B, B2C, Community Strategy, User Groups
How to Conduct Community Member Research Interviews
Want to truly understand your community? Master the art of member research interviews to uncover insights, gather meaningful feedback, and build a stronger, more connected online community.
Tags: Advocacy and Engagement, B2B, B2C, Community Strategy
How to Use Gamification in Online Communities (Without Overcomplicating It)
Discover how to implement online community gamification that feels natural and meaningful. Tips to avoid overcomplicating your strategy.
Tags: Advocacy and Engagement, B2B, B2C, Community Strategy
Why Engagement—Not Revenue—Is the Most Important KPI for Your Community with Eric Stieg
Executives default to revenue as the top community KPI. But they’re missing the bigger picture. Anaplan’s Eric Stieg breaks down why engagement is the real foundation for growth and how to shift the conversation with leadership.
Tags: B2B, B2C, Community Strategy
Your Community Is Bursting with Intent SignalsHeres How AI Connects the Dots
Community managers spot opportunities every day—future advocates, cross-sell signals, renewal risks. But too often, these insights get lost. In "Power of Connection," Nicole Saunders joins Paul Schneider to discuss how AI is helping communities bridge the gap between engagement and business impact.
Tags: AI, B2B, B2C, Community Strategy
Your Community Is Bursting with Intent Signals—Here’s How AI Connects the Dots
Community managers spot opportunities every day—future advocates, cross-sell signals, renewal risks. But too often, these insights get lost. In "Power of Connection," Nicole Saunders joins Paul Schneider to discuss how AI is helping communities bridge the gap between engagement and business impact.
Tags: AI, B2B, B2C, Community Strategy
From Support to Strategy: How AI Is Pushing Online Communities to Evolve Into Industry Knowledge Hubs
In “Power of Connection,” Nicole Saunders reveals how AI is helping online communities evolve from troubleshooting forums to strategic hubs that shape industry conversations and drive customer decisions.
Tags: Advocacy and Engagement, B2B, B2C, Community Strategy
The Case for Merging Community and Customer Marketing with Nicole Saunders
Community and customer marketing often operate in silos, but Nicole Saunders of Coupa is uniting these teams for greater impact. In “Power of Connection,” she shares strategies for breaking down silos, aligning goals, and turning missed opportunities into loyalty-driving wins.
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