Want to improve your association’s email performance and boost member engagement?

Email inboxes are overflowing now more than ever. The competition is stiff. So how do you cut through the noise?

Higher Logic’s resident email marketing experts, Beth Arritt and Vivian Swertinski, share a fast-paced walkthrough of our top 30 email tips. They cover things you might know about (but don’t always do) and things you may not know about at all.

In this session, you’ll learn:

  • Common email mistakes to avoid
  • Content strategy and targeting tactics
  • Best practices for copywriting and copy placement


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Presented By

Beth Arritt

Association Strategist at Higher Logic


30 Email Tips in 30 Minutes

Vivian Swertinski

Sr. Marketing Automation Strategist at Higher Logic