Member Data Success Kit
Learn how to use your member data to improve the member experience and deepen engagement and value.
Your member data is one of your most valuable resources. It plays a crucial role in helping your association make informed decisions by providing insights into members’ behaviors, preferences, and engagement patterns. Associations can also act on this data to improve personalization and segmentation efforts, tailoring their communication, content, and offerings to meet the specific needs and interests of different member groups. This targeted approach ensures that members have relevant and valuable experiences, which enhances engagement by delivering timely, meaningful interactions. As a result, associations can foster stronger connections, improve retention rates, and drive overall satisfaction and involvement within their communities.
All that sounds great, right? But HOW do you use your member data?
Below, we’ve collected a series of resources to help you improve your data analysis, understand your member data better, and ACT on the data you have.
Guide: How to Use Your Data to Be Member-Centric
Leveraging your member data to increase engagement is a combination of knowing what to use your data FOR and knowing how to APPROACH your data to make it usable. In this guide, we walk through both!
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Guide: Your Online Community is a Data Goldmine
One enormous and often overlooked benefit of an online community is the data it can provide. Learn how to manage and take action on all your community data.
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On-Demand Webinar: Why Your Data Matters & What You Can Do With It
Learn how to harness your association’s data to help drive strategic decisions, enhance member experiences, and unlock new opportunities for growth. Hear real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. Explore ways to use your data to monitor your organization’s health and performance, improve segmentation and personalization, identify member needs, trigger helpful automations, and deepen member engagement.
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Turn Your Member Data Into Action
Learn how to create a data-driven campaign to improve member engagement and organizational outcomes.
Member Data Framework
85% of data analysis projects fail due to unclear objectives, poor data quality, and inadequate planning. Follow this framework to ensure that your member data projects succeed!
3 Steps to Ensure You Can Trust Your Data Insights
You have your member data at your fingertips. Now what? It’s time to validate your data to ensure accuracy, clarity, real insights, and results you can trust.
Solutions to Common Mistakes
Every association should use their data to improve member experience. But it’s easy to make mistakes when working with large quantities of data. This article shares common mistakes and solutions to help you succeed.
The More Connected Your Data, The Better
Higher Logic is designed to connect all the member data you have across your platforms – from your online community, to your marketing automation software, to your LMS, and more! With all that information at your fingertips, personalizing your member experience and delivering targeted value is a breeze. Plus, you can leverage built in automations and secure AI assistance to drive efficiency.
