Higher Logic Blog: Community Engagement Strategies and Resources

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What We Learned from the 2023 Association Member Experience Survey

Associations, Community Strategy, Communications Strategy, member engagement // Learn what association members care about most in Higher Logic’s annual Association Member Experience Report.    

Kelly Whelan

Uncover the SPARK that Inspires Your Organization at Super Forum 2024

Associations, Corporations, Community Strategy, Communications Strategy // Registration is now open for Higher Logic's annual Super Forum! Here’s a quick look at what to expect when you join us April 10-12, 2024

Higher Logic

Building (and Sustaining) a Successful Online Community

Community Strategy // Higher Logic recently teamed up with ChurnZero to host a conversation with Shauna McClemens as she shared her efforts to revive Higher Logic Vanilla's online community as well as shared tactical strategies for getting internal teams and customers more engaged.

Genny Gordon

Online Communities vs. Forums vs. Knowledge Bases: What’s the Difference?

Community Strategy // Online Communities, forums, knowledge bases, and social media groups can all be used for engagement, but which is right for you? Learn about the differences and the advantages.

Kirstie Macfarlane

How Informz Has Changed (and Using It to Transform Your Email Marketing) 

Associations, Communications Strategy, Marketing // Informz (now Higher Logic Thrive Marketing Professional) has been the leader in email marketing for 20+ years. Learn how you can use it to automate and transform your marketing to engage members and prospective members.

Chris Weaver

Integrating a Community-Driven Approach through Targeted Engagement and User-Generated Content

Community Strategy // Creating a loyal customer base requires a profound understanding of your customers' needs, beyond the functionalities of your software.  Here's how to integrate a collaborative, community-driven approach through targeted engagement and user-generated content.  

Jeff Breunsbach

Delivering Value with Revenue Optimization Through Communities

Revenue Growth, Community Strategy // Explore how revenue optimization strategies and community-CRM integration drive value and growth within online communities.

Varun Luthra

The Latest Association Community Benchmarks

Associations, Community Strategy, member engagement, Community Management // Higher Logic's 2023 Association Community Benchmark Report is now available! Compare your association’s community activity and engagement performance for actionable insights. 

Kelly Whelan

Shake Up Success with Community: A Strategy for Customer Success Leaders in B2B SaaS 

B2B SaaS, Corporations, Customer Success // Customer success continues to change and evolve, but one thing remains the same: Customers are your most significant assets. In this guide, we walk you through how an online community helps to provide value and build relationships with your customers.

Jeff Breunsbach

Key Areas of AI Benefit and Caution for Associations

Associations, Retention, member engagement // How can you leverage AI tools and technologies to enhance your operations, engagement, and value proposition for members?  Let’s break down some opportunities and cautions. 

Venessa Paech
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