Higher Logic Blog
Tags: B2B, B2C, Community, Community Strategy
How to Make the Business Case for an Online Community
Use this guide to help you make a convincing business case for investing in an online community, with tips, examples, and stats you can borrow.
Tags: Advocacy and Engagement, B2B, B2C
Customer Advocates Are Everywhere—You Just Have to Know Where to Look
Some of your best advocates are probably hiding in places you’re not even looking. Whether they’re quietly delivering results or haven’t yet had the chance to speak up, here's how to dig a little deeper and find those untapped champions.
Tags: B2B, B2C, Community Strategy
How to Measure the ROI of Community Engagement: A Guide
Learn how to measure and prove the ROI of your online community with metrics and tips to connect your community's impact to business outcomes
5 min read
Tags: AI
Understanding AI Assistants, AI Chatbots, and AI Agents
The capabilities of AI are ever expanding. Gain a solid understanding of AI terms and what they mean.
Tags: B2B, B2C, Community Strategy, User Groups
How to Conduct Community Member Research Interviews
Want to truly understand your community? Master the art of member research interviews to uncover insights, gather meaningful feedback, and build a stronger, more connected online community.
7 min read
Tags: Association Strategy
Association Trends and Forecasts
Proactively exploring trends and foresights helps associations plan for what's around the corner. Learn how ASAE ForesightWorks can help!
Tags: Advocacy and Engagement, B2B, B2C, Community Strategy
How to Use Gamification in Online Communities (Without Overcomplicating It)
Discover how to implement online community gamification that feels natural and meaningful. Tips to avoid overcomplicating your strategy.
7 min read
Tags: Marketing and Communications
Common Marketing Automation Mistakes (And How to Fix Them)
Are you making some common marketing automation mistakes. We've got solutions to help you recover and get back on track.
Tags: B2B, B2C, Support Deflection
Ticket Deflection Metrics: How to Prove Your Community Saves Money
Ticket deflection can save your support team time and money, but how do you measure it? Learn the key metrics to track and prove cost savings.
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