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Higher Logic Blog

Understanding AI terms and uses

5 min read

Tags: AI

Understanding AI Assistants, AI Chatbots, and AI Agents


The capabilities of AI are ever expanding. Gain a solid understanding of AI terms and what they mean.  

Rob Wenger
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Tags: B2B, B2C, Community Strategy, User Groups

How to Conduct Community Member Research Interviews


Want to truly understand your community? Master the art of member research interviews to uncover insights, gather meaningful feedback, and build a stronger, more connected online community.

Carrie Melissa Jones
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association staff reviewing trends and foresight data to plan for the future

7 min read

Tags: Association Strategy

Association Trends and Forecasts


Proactively exploring trends and foresights helps associations plan for what's around the corner. Learn how ASAE ForesightWorks can help!

Kelly Whelan
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Online Community Gamification - Trophy with You Win

Tags: Advocacy and Engagement, B2B, B2C, Community Strategy

How to Use Gamification in Online Communities (Without Overcomplicating It)


Discover how to implement online community gamification that feels natural and meaningful. Tips to avoid overcomplicating your strategy.

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Boss helps with a marketing automation mistake

7 min read

Tags: Marketing and Communications

Common Marketing Automation Mistakes (And How to Fix Them)


Are you making some common marketing automation mistakes. We've got solutions to help you recover and get back on track.

Higher Logic
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ticket deflection illustrated by diverging arrows

Tags: B2B, B2C, Support Deflection

Ticket Deflection Metrics: How to Prove Your Community Saves Money


Ticket deflection can save your support team time and money, but how do you measure it? Learn the key metrics to track and prove cost savings.

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marketing team discussing marketing automation features

7 min read

Tags: Marketing and Communications

10 Essential Email Marketing Automation Features


Ready to level up your email marketing? These are the 10 must-haves to look for in a marketing automation platform.

Beth Arritt
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Managers building personas

7 min read

Tags: Marketing and Communications

Building Personas: Defining Your Audience


Developing personas is a key practice for many teams within organizations. Learn how to harness your data to define your audience.

Sarah Spinosa
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woman smiling about improving results with data validation

7 min read

Tags: Association Strategy, Member Data

Getting Insights From Member Data: 3 Steps to Ensure You Can Trust Your Results


You have your member data at your fingertips. Now what? Validate your data to ensure accuracy and clarity and get insights and results you can trust.

Jeff Horne
Jeff Horne
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Higher Logic Thrive is purpose-built for associations.

With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!

woman helping digitally transform her organization