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woman smiling about improving results with data validation

7 min read

Tags: Association Strategy, Member Data

Getting Insights From Member Data: 3 Steps to Ensure You Can Trust Your Results


You have your member data at your fingertips. Now what? Validate your data to ensure accuracy and clarity and get insights and results you can trust.

Jeff Horne
Jeff Horne
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9 min read

Tags: Association Strategy, Member Data

A 5-Step Framework for Successful Member Data Projects


85% of data analysis projects fail due to unclear objectives, poor data quality, and inadequate planning. Follow this framework to ensure that your member data projects succeed!

Higher Logic
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Eric Stieg, Power of Connection

Tags: Advocacy and Engagement, B2B, B2C, Community Strategy

Why Engagement—Not Revenue—Is the Most Important KPI for Your Community with Eric Stieg


Executives default to revenue as the top community KPI. But they’re missing the bigger picture. Anaplan’s Eric Stieg breaks down why engagement is the real foundation for growth and how to shift the conversation with leadership.

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team reviewing email benchmarks

7 min read

Tags: Association Strategy, Marketing and Communications

Optimizing Email Marketing to Enhance Member Outcomes


Understand the latest email benchmarks to help you improve your marketing strategies and increase member engagement and value. 

Higher Logic
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Nicole Saunders

Tags: B2B, B2C, Community Strategy

Your Community Is Bursting with Intent Signals—Here’s How AI Connects the Dots


Community managers spot opportunities every day—future advocates, cross-sell signals, renewal risks. But too often, these insights get lost. In "Power of Connection," Nicole Saunders joins Paul Schneider to discuss how AI is helping communities bridge the gap between engagement and business impact.

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Nicole Saunders

Tags: AI, B2B, B2C, Community Strategy

Your Community Is Bursting with Intent Signals—Here’s How AI Connects the Dots


Community managers spot opportunities every day—future advocates, cross-sell signals, renewal risks. But too often, these insights get lost. In "Power of Connection," Nicole Saunders joins Paul Schneider to discuss how AI is helping communities bridge the gap between engagement and business impact.

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Tags: AI, B2B, B2C, Community Strategy

From Support to Strategy: How AI Is Pushing Online Communities to Evolve Into Industry Knowledge Hubs


In “Power of Connection,” Nicole Saunders reveals how AI is helping online communities evolve from troubleshooting forums to strategic hubs that shape industry conversations and drive customer decisions.

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Tags: Advocacy and Engagement, B2B, B2C, Community Strategy

The Case for Merging Community and Customer Marketing with Nicole Saunders


Community and customer marketing often operate in silos, but Nicole Saunders of Coupa is uniting these teams for greater impact. In “Power of Connection,” she shares strategies for breaking down silos, aligning goals, and turning missed opportunities into loyalty-driving wins.

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Aily Roper

Tags: B2B, B2C, Community Strategy, Customer Success, Product Adoption

When Customers Become the Teachers: How Bluebeam Scaled Education by Tapping Into Community Knowledge


In “The Power of Connection” podcast, Aily Roper shares how Bluebeam moved away from creating training content for every use case and instead used their community to fill niche knowledge gaps.

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