Higher Logic Blog
6 min read
Tags: Association Strategy, Member Engagement
Using In-Person Events to Boost Association Member Engagement
In-person events are still an important avenue for connecting with your association members. Learn how to use your events to foster member engagement.
8 min read
Tags: Association Strategy, Member Engagement
Good Online Community Design Maximizes Member Engagement
In a recent episode of the Member Engagement Show, Martha Jack, Higher Logic's Director of Design Services, delved into the crucial role that community and web design plays for associations and member engagement.
7 min read
Tags: Association Strategy, Marketing and Communications
2023 Email Benchmarks for Associations: A Guide to Enhancing Your Membership Marketing Outcomes
Check out this year's email marketing benchmarks specifically for the association industry.
4 min read
Tags: Marketing and Communications
Avoiding Spam Traps: How to Safeguard Your Email Deliverability
Spam traps can damage your email campaigns, causing poor email deliverability and tarnishing your sender score. Learn how to avoid them.
6 min read
Tags: Marketing and Communications
Gmail and Yahoo’s New Requirements for Bulk Senders: A Guide for Email Marketers
Here's what email marketers need to know to prepare for the new email requirements for bulk senders introduced by Google (Gmail) and Yahoo (Yahoo Mail).
6 min read
Tags: Association Strategy, Member Engagement, Member Retention
Association Affinity Programs Fuel Growth and Member Value
In an episode of the Member Engagement Show, Lucas McCann shared tips for creating a successful affinity programs for your association.
7 min read
Tags: Marketing and Communications
SPF, DKIM, DMARC: The 3 Pillars of Email Authentication
Email authentication is built on SPF, DKIM, & DMARC. These technical, essential terms will help you master email authentication and maintain brand reputation.
4 min read
Tags: Association Strategy, Member Retention, Renewals & Retention
5 Ways to Write Compelling Emails Your Lapsed Members Can’t Ignore
Win-back email campaigns are a powerful way to reconnect with former members. Write engaging messaging that gets them to renew.
8 min read
Tags: Association Strategy, Member Engagement, Member Retention
Evaluating Your Member Benefits
Is your association struggling to maintain programs that members are indifferent about? How do you decide when it's time to retire or add member benefits?
Higher Logic Thrive is purpose-built for associations.
With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!