Associations

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Complete member engagement.

Marketing Automation and Online Community

Build your member journey through online community and marketing automation.

Our Online Community and Marketing Automation platforms work to connect your members to each other and with your organization. Build member engagement by sending the right messages and supporting the best interactions, using Higher Logic Marketing Automation and Online Community together. Whether it’s visiting a web page or becoming a brand champion, Higher Logic tracks and manages your member engagement, collecting meaningful interactions along each stage of the member journey.

Higher Logic empowers your organization to:

  • Deliver personalized messages to your members
  • Apply practical data to your member programs
  • Build an experience that brings people together and brings you new insight
  • Drive better recruitment, retention, and increased revenue for your organization
Product Overview

Higher Logic was built to increase engagement, loyalty, and retention – create a space for your members to engage with each other and your organization.

Key Benefits

Attract new members

Show prospective new members the wealth of knowledge, expertise, and engagement they would have access to in your community as members.

Encourage engagement

Give your members a space to communicate and share information, building a member culture based on better relationships and a depth of knowledge.

Drive retention

Providing valuable and relevant benefits to your members is key to how they value their membership and why they maintain that over time.

Increase revenue

Advertising, sponsorships, and events all drive your engaged and motivated community members to do even more with your association.

“Our online community is the heart of our association, so web site improvements are a key means of enhancing our member service. TMA Resources and Higher Logic integrated seamlessly to bring our members the best solution for peer-to-peer communication — which is consistently rated our number one member benefit.”

Clay Gibney, IT Director
International Legal Technology Association (ILTA)

Make a Connection
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Better Together

Build Meaningful Interactions with Higher Logic

Online Community

Your community is the key to knowing your members and meeting their needs. Get the right insights to drive member retention and boost revenue. Provide a platform for fellow members to collaborate and engage. An online community brings your members together.

Higher Logic Online Community supports:

  • Member interactions at every level, from introductions and sharing ideas, to promoting your organization’s events, content, and values
  • Targeted content and programs based on members’ specific interests and needs
  • Collecting activity data throughout the member lifecycle, to gain new insight and provide the best member experience

Marketing Automation

Do you structure your interactions so both members and non-members receive tailored, relevant messages at precisely the right time? Be strategic instead of focusing on manual, repetitive tasks. Deliver superior campaigns with dynamic content and dedicated resources.

Higher Logic Marketing Automation supports:

  • Targeted marketing campaigns and automated processes
  • Campaign performance tracking and analysis
  • Applied campaign and engagement data for better reporting on registrations, renewal rates, and member lifetime value