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Higher Logic Blog

Leader discussing engagement trends

14 min read

Tags: Association Strategy, Marketing and Communications

23 Examples of Brands Being Real, Done Well


Want your brand to stand out? Try developing a more authentic approach with a little inspiration from these 23 inspiring examples of human-focused brands.

Elizabeth Bell
Elizabeth Bell
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Association member considering membership renewal

6 min read

Tags: Association Strategy, Member Engagement, Member Retention

How to Get Association Members to Renew in 2024 and 2025


Time to update your association's member retention strategy. What makes members renew? We read the 2024 Membership Marketing Benchmark Report from MGI and pulled out some tips. 

Higher Logic
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association professional reviewing data to fix mistakes

5 min read

Tags: Association Strategy, Member Data

5 Common Mistakes Associations Make with Data (And How to Fix Them)


Every association should use their data to improve member experience. But it's easy to make mistakes when working with large quantities of data. This article shares common mistakes and solutions to help you succeed.

Kelly Whelan
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Membership director explains use of automated campaigns

7 min read

Tags: Association Strategy, Marketing and Communications

Email Marketing Automation: Save Time, Increase Engagement


You probably know what marketing automation is, but are you using it? Learn how to improve personalization and engagement with an automated email marketing strategy.

David Jovel
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woman reading tips for improving marketing automation

8 min read

Tags: Association Strategy, Marketing and Communications

10 Ways to Maximize Your Marketing Automation Platform Investment


Explore ten things you can do to optimize your use of marketing automation and increase your ROI!

Beth Arritt
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association community manager sharing growth metrics

5 min read

Tags: Association Strategy, Community Strategy, Member Engagement

Growing Your Association with Your Online Community


As your online community grows, it helps your association grow! Check out highlights from our recent podcast episode with Diana Mertz from the American Staffing Association..

Kelly Whelan
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Man using AI to develop eLearning for an association

4 min read

Tags: AI, Association Strategy

AI-Powered Learning: Revolutionizing Course Creation


AI is transforming how associations create and deliver educational programs. Learn how AI can help you enrich education and engage members.

Mark L. Jones, CAE
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6 min read

Tags: Association Strategy, Member Engagement

Tips for a Career in Associations


Explore the benefits of an association career and the ways you can make the best impact in your role(s).

Kelly Whelan
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Woman offering handshake to new member

8 min read

Tags: Association Strategy, Member Acquisition

5 Member Acquisition Strategies: Attracting New Members to Your Association


Attracting new members is key to growth and long-term success for associations. Explore these five member acquisition strategies.

Kelly Whelan
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Higher Logic Thrive is purpose-built for associations.

With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!

Association professional using Higher Logic Thrive