Higher Logic Blog
4 min read
Tags: Association Strategy, Member Engagement
The Biggest Change in Member Engagement Since Marketing Automation
Personalization has become a key component in how we communicate with members. Learn how you can use data, AI and automation to improve member engagement.
8 min read
Tags: Association Strategy, Member Engagement
Mentoring & Volunteering Programs Offer Emotional and Career Value for Members
In a recent episode of the Member Engagement Show, Higher Logic Sales Engineer Emily Stamm discussed how offering mentoring and volunteering programs can increase member engagement for associations.
6 min read
Tags: Association Strategy, Member Engagement
Using In-Person Events to Boost Association Member Engagement
In-person events are still an important avenue for connecting with your association members. Learn how to use your events to foster member engagement.
8 min read
Tags: Association Strategy, Member Engagement
Good Online Community Design Maximizes Member Engagement
In a recent episode of the Member Engagement Show, Martha Jack, Higher Logic's Director of Design Services, delved into the crucial role that community and web design plays for associations and member engagement.
7 min read
Tags: Association Strategy, Marketing and Communications
2023 Email Benchmarks for Associations: A Guide to Enhancing Your Membership Marketing Outcomes
Check out this year's email marketing benchmarks specifically for the association industry.
6 min read
Tags: Association Strategy, Member Engagement, Member Retention
Association Affinity Programs Fuel Growth and Member Value
In an episode of the Member Engagement Show, Lucas McCann shared tips for creating a successful affinity programs for your association.
4 min read
Tags: Association Strategy, Member Retention, Renewals & Retention
5 Ways to Write Compelling Emails Your Lapsed Members Can’t Ignore
Win-back email campaigns are a powerful way to reconnect with former members. Write engaging messaging that gets them to renew.
8 min read
Tags: Association Strategy, Member Engagement, Member Retention
Evaluating Your Member Benefits
Is your association struggling to maintain programs that members are indifferent about? How do you decide when it's time to retire or add member benefits?
6 min read
Tags: Association Strategy, Member Engagement, Member Retention, Professional Associations, Trade Associations
What We Learned from the 2023 Association Member Experience Survey
Learn what association members care about most in Higher Logic’s annual Association Member Experience Report.
Higher Logic Thrive is purpose-built for associations.
With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!