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Higher Logic Blog

6 min read

Tags: Association Strategy, Member Engagement, Member Retention

Association Affinity Programs Fuel Growth and Member Value


In an episode of the Member Engagement Show, Lucas McCann shared tips for creating a successful affinity programs for your association.

Kelly Whelan
Read the Recap

4 min read

Tags: Association Strategy, Member Retention, Renewals & Retention

5 Ways to Write Compelling Emails Your Lapsed Members Can’t Ignore


Win-back email campaigns are a powerful way to reconnect with former members. Write engaging messaging that gets them to renew.

Sarah Spinosa
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8 min read

Tags: Association Strategy, Member Engagement, Member Retention

Evaluating Your Member Benefits


Is your association struggling to maintain programs that members are indifferent about? How do you decide when it's time to retire or add member benefits?

Kelly Whelan
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6 min read

Tags: Association Strategy, Member Engagement, Member Retention, Professional Associations, Trade Associations

What We Learned from the 2023 Association Member Experience Survey


Learn what association members care about most in Higher Logic’s annual Association Member Experience Report.

Higher Logic
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4 min read

Tags: Association Strategy, Community Strategy, Marketing and Communications, Member Engagement

Uncover the SPARK that Inspires Your Organization at Super Forum 2024


Here’s a quick look at what to expect at Super Forum 2024 - April 10-12, 2024.

Alexis Johnson
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5 min read

Tags: Association Strategy, Member Engagement, Revenue Generation

Generate More Non-Dues Revenue with Ecommerce in Your Community


Generate more non-dues revenue to improve the financial position of your association and create great experiences for your members by setting up an online ecommerce store within your community.

Ryan Casey
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8 min read

Tags: Association Strategy, Revenue Generation

How to Generate Non-Dues Revenue from Association Sponsorships


Associations that diversify their revenue streams beyond member dues are much better positioned to keep a robust staff and explore new programs.

Kelly Whelan
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5 min read

Tags: Association Strategy, HL Product Updates, Marketing and Communications, Professional Associations, Trade Associations

Safeguard Member Engagement Through Choice: Message Categories and Email Preferences


To protect the power of email, you need to be judicious about what you send, how often, and to whom. That’s why tools/features like Higher Logic Thrive Marketing’s new message categories and preference management pages are so important.

Sarah Spinosa
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9 min read

Tags: Association Strategy, HL Product Updates, Member Engagement, Professional Associations, Trade Associations

Job Boards and Career Communities: A Path to Higher Engagement and New Memberships


In a recent episode of Higher Logic’s Member Engagement Show podcast, guests Alexey Gutin and Josh Slyman of Web Scribble discussed the many benefits career centers for associations. These benefits extend to members, associations, and employers.

Kelly Whelan
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